Tag Archives | workshops by Scott Holleran

Summer School

Teaching continues this summer in Southern California. My six-week, general adult education Writing Boot Camp runs in night school. A new four-part course addresses today’s social media demands, such as building and safeguarding one’s reputation and putting pictures into a proper context, and using social media to advance one’s self-interest.

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The new series, Maximizing Social Media, and Writing Boot Camp, go from June to July in LA’s San Fernando Valley at the Henry Mingay adult education campus near Bob Hope Airport in Burbank (register online for Writing Boot Camp here and Maximizing Social Media here).

Maximizing Social Media is an intensive, all-new short course covering the essential principles of media management, including creating and cultivating your social network for maximum and premium value. Classes feature demonstrations, tutorials and screenshots of various social media apps and sites.

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Writing Boot Camp is an immersive study of the writing process in a certain progression of six steps. Students read what they write aloud in a collaborative, structured and purposeful classroom setting and each student’s writing is evaluated by yours truly with detailed notes and feedback. Each student who finishes either course is invited to join my new, closed adult education alumni groups on Facebook for networking and information about creative opportunities and resources and creative events such as the LA Times Festival of Books and TCM Classic Film Festival.

Additionally, and for the first time, I’m planning to teach seniors at Burbank’s Joslyn Adult Center. The city’s parks and recreation department asked me to build a media program on Mastering Social Media to help active older adults engage family, work and life. The three-part program includes: “Introducing Social Media” on June 7; “Understanding Social Media” on June 21 and “Activating Social Media” on June 28.

Joslyn Adult Center in Burbank, California

The first 90-minute workshop provides seniors—a segment of the population which I think is widely misunderstood and underestimated—with an orientation in social media essentials. The second session examines functionality on such apps and sites as Twitter, LinkedIn and Facebook. The third and final workshop offers an opportunity for demonstration and personal instruction on social media accounts. Each session takes place at Joslyn Adult Center. To register, call (818) 238-5353. The Joslyn Adult Center, located in Burbank’s George Izay Park, is named for businessman Marcellus Joslyn, whose foundation funded its construction and capital projects.

Teaching adults, especially older adults—though young adults frequently enroll, too—is immensely rewarding. Writing is inherently introspective and solitary. The classroom is a wonderful place to instill, renew and affirm one’s lifelong contract to learn. Teaching what I know to some of LA‘s most engaged, productive and knowledgeable minds—mostly middle class working adults—is constantly enriching. Besides managing social media and various screenwriting, journalism and enterprise projects, I’ve enrolled as a student myself this summer in Turner Classic Movies’ online educational partnership with Ball State to study Alfred Hitchcock films. I also plan to attend Pittsburgh’s first Objectivist Conference.


Register for Writing Boot Camp

Register for Maximizing Social Media

Social Media and Writing Boot Camp

This week’s job skills workshop, covering writing the perfect resume and cover letter and mastering the job interview, will be held in the auditorium at Burbank Unified’s adult school campus near Bob Hope Airport at 10:00 am this Friday, August 26. I’m excited to teach this new class, which the director asked me to create to help people find rewarding work.

The theme of this 90-minute class is that looking for work in today’s market requires explicit assessment, awareness and positive assertion of one’s record, experience and philosophy of work.

MSOSM BPL anchored 8:22:2016

Social media workshop 8/16 | Burbank Public Library | Photo by Jeffrey Falk

Feedback from Monday’s workshop in social media, which I delivered in downtown Burbank, was constructive. One of my students suggested adding thematic detail to title slides, a good suggestion which I plan to incorporate, and I’m told that the LinkedIn, Facebook and Twitter screenshots were helpful. Attendance at the Burbank Public Library-sponsored event exceeded my expectations and audience questions were sharp, serious and insightful.

This area north of Los Angeles is a diverse economic mix of artists, entrepreneurs, professionals and crew that represents the Southern California industrial blend of media, movies, technology, retail and manufacturing. I covered a wide scope of functions and editorial best practices in major social media and I was impressed by how attentive and knowledgeable today’s readers and communicators are about the nuances, details and complications of branding one’s presence on social media.

"Making Sense of Social Media" 8/22/2016 | Burbank Public Library

Social media workshop 8/16 | Burbank Public Library | Photo by Jeffrey Falk

I plan to add aspects of this class to this fall’s 10-week course on social media, which starts on September 12 (follow this fall’s All About Social Media on Facebook here). Space is limited, so if you’re in Southern California, sign up because the course is filling up. The new fall course includes live demonstrations and tutorials in social media. Computer laboratory instruction for each student’s social media profile(s) is an optional part of the fall program this semester, too, so expect to get individual attention with emphasis on how to improve what you’ve made or want to make. Look for updated lessons based on the newest trends, tools and failures, including experience from my projects, campaigns and branding. From Joss Whedon quitting Twitter after negative reviews for Tomorrowland to Brian Williams losing his stature and Robin Williams‘ daughter Zelda Williams reclaiming social media as her own domain, my course covers today’s terrain.

To register for All About Social Media go here.

This course is an editorial orientation. In other words, this is not a course on every detail or feature of Instagram, Twitter or YouTube. My approach instructs the student in how to engage social media based on one’s goals, values and self-interest while exploring certain uses, tools and functions.

WritingBootcamp

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The same premise goes for my fall 2016 Writing Boot Camp, which breaks writing into progressive steps, from before writing begins to after completion of the first draft. Writing Boot Camp includes spot and assigned writing and notes. Course subjects include habits, resources and immersion in writing as an art and as a science.

Selecting the format, designating the topic and formulating a theme are studied and both writing and editing are practiced, both one on one as well as in collaboration with other students in class. Students are asked to read aloud. The 10-week series is based on what I have learned and fundamentally grounded in my professional writing background. I am enthusiastic about Writing Boot Camp. I plan to introduce the course’s first guest speaker, a published author of dozens of books, this coming fall, too.

Register for Writing Boot Camp here and follow the course on Facebook.

Who enrolls in an adult writing course? Poets, screenwriters, published authors and anyone seeking to achieve clarity in writing. Students are entertainment industry executives, songwriters, police officers, lawyers, teachers and entrepreneurs. Certain students attend for general knowledge and practice in a disciplined approach. Others seek to refuel the creative supply through my encouraging immersion in the art and business of storytelling.

Writing Boot Camp starts on September 15. Both courses are held at Burbank Adult School near Bob Hope Airport. However, if you’re unable to attend and you want help, I am available by appointment, video or telephone. Contact me for details.

Fall Courses & Workshops

Here’s a roundup of my new communications studies this summer and fall.

Breaking writing into progressive steps, from before the writing begins to after you’ve completed the first draft, whether a screenplay, manuscript or blog post, Writing Boot Camp features assigned and spot writing opportunities and my detailed feedback. Course topics include pre-writing habits, tips, tools and resources and immersion in writing as an art and science. I instruct in selecting the format, designating a topic and formulating the theme of what you aim to write. Writing and editing are studied, examined and practiced, both one on one as well as in collaboration with the class. Students are tasked with active thinking, writing and reading aloud. So, it’s called boot camp for a reason. I introduced the course last year after creating a 90-minute workshop on assignment and, while it is structured based on what I have learned in classes I’ve attended, the course is proprietary and fundamentally grounded in my own professional writing experience. I’m enthusiastic about the new material and I hope to have my first guest instructor, a published author of dozens of books, this coming semester. I plan to expand Writing Boot Camp in the future (follow the fall course on Facebook here).

WritingBootcamp

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Who takes the adult education course? Everyone from screenwriters, poets and published authors to police officers trying to improve clarity in reports and lawyers, doctors and other professionals. Past students include songwriters, teachers and entrepreneurs, also a studio executive in charge of writing talent, a social media manager aiming to improve his storytelling and a celebrity actor’s manager seeking to better ascertain quality scripts. Some students come for acquiring knowledge and practice in a disciplined approach. Others seek to replenish a creative supply through immersion with other writers in an encouraging, guided environment. Register for this fall’s Writing Boot Camp, which starts on September 15 near Los Angeles, by going to the link included here.

My social media series starts that week, too (follow this fall’s All About Social Media on Facebook here). Space is limited for both of these 10-week courses, so if you’re in Southern California, mark your calendar and sign up soon as enrollment has started and both courses are filling up. Improving the social media course based on student feedback, I make time for new, live demonstrations and tutorials and plans for computer laboratory instruction. I want to include guest instructors for this course, too, and I’ve already updated lessons based on the latest social media trends, tools and failures, including experience from my own client projects, campaigns and branding.

The course remains a general orientation to social media with emphasis on best editorial practices, so I want to be clear that this is not a course on every feature of Instagram or Facebook. This approach leads to interesting exchanges as you can imagine. Students often come expecting me to tell them what to do in each part of the social media experience. But, as advanced users know, you learn by doing, too, and trial and error is integral to mastering new technology. Also, the downside of social media stems from plunging in without purpose, direction or clarity in one’s highest goals, which feeds drift, distraction and aimlessness. So, I’m careful to instruct students in how to guide social media based on their own decisions while pointing to certain uses and specific features. Past students include adults who want to know more about this amorphous new industry, from filmmakers and artists seeking a better grasp of distribution means to grandparents, activists and merchants seeking to better connect, persuade and cash in. To register for All About Social Media go here.

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Touch/click for details of “Making Sense of Social Media”

Additionally, I’ve been asked to help individuals who are looking for work, so I’ve created a new 90-minute workshop on writing the resume and mastering the job interview. This one-time class is scheduled at the adult school for August 26 and it’s free to the public (details below). So is another one-time 90-minute class I’m giving on social media in downtown Burbank on the upsides and downsides of social media. “Making Sense of Social Media” also examines a range of recent social media examples, trends, success and failure.

Go here for details and here to follow “Making Sense of Social Media” on Facebook.

All About Social Media
Tuition: $89
Burbank Adult School
Mondays, 6pm-8pm
Sept 12-Nov 14, 2016
Call to register: (818) 558-4611

Writing Boot Camp
Tuition: $89
Burbank Adult School
Thursdays, 6pm-8pm
Sept 15-Nov 17, 2016
Call to register: (818) 558-4611

Free Workshops

Making Sense of Social Media
7pm-8:30pm
Monday, August 22, 2016
Burbank Public Library, Central Branch
Downtown Burbank, California | FREE admission

Jobs, Resume & Interviews
Writing the Resume
Mastering the Job Interview
10am-11:30am | FREE admission
Friday, August 26, 2016 at Burbank Adult School | Call to register: (818) 558-4611

Of course, let me know if you are unable to attend the classes, which are offered in downtown Burbank at the library and at the Henry Mingay campus of Burbank Adult School near Bob Hope Airport. Otherwise, if you want help, I can probably work with you remotely or meet if you’re in LA. Contact me to schedule a private session. Follow my events on Facebook and feel free to connect and follow on LinkedIn, Facebook and Twitter.

Springtime Festivals

This spring, two annual festivals caught my attention. The Los Angeles Times Festival of Books at University of Southern California (USC) is always interesting for its literary lectures, panels and appearances. I usually learn about new stories, books and publishing deals, trade trends and developments and run into someone I know or want to know and this year was no exception. I learned about everything from new literary journals and adapting Greek plays to new small publishers, printers for self-published books and blogs, resources and programs for writers.

FOBooksUSC2016The Festival of Books panels, in particular, can get pretentious as writers and editors share their thoughts from the ivory tower and some of the comments reinforce that today’s dominant intellectuals are disconnected—some knowingly—from audiences and reality. For instance, a dramatic arts dean at the university, a published author, admitted that he hadn’t read the play he was adapting. He added that he’d read it once decades ago but seemed oddly proud of his not having studied and mastered his topic, as if this was the point of adaptation; to evade the cause of the work. Others rambled and most speakers at the panel discussions talked as if everyone was familiar with every term, work and literary reference, though moderators tried to keep them grounded in communicating with a wide, general audience.

Listening to writers talk about writing makes me think about better habits, tools and techniques and the event offers an opportunity to meet other writers, editors and publishers. For some of my contracted projects, it’s especially helpful to know about new producers in the market at any point in the writing-to-publishing process. So, overall, I’m glad I went.

Turner Classic Movies hosts a classic movie festival in Hollywood every year, which I attended for the first time in 2015 and again this spring (read my roundup of 2015’s event here and a preview of 2016’s festival here). The panels are, perhaps not surprisingly, less pretentious than the book festival’s, though I found myself wanting more of the exchanges than some of the brief interviews and panels delivered, though Faye Dunaway’s interview was extensive and the star of Network, The Towering Inferno and The Thomas Crown Affair was thoughtful and gracious (more on this later).

ClubTCMBWA panel discussion on journalism and movies with writers, editors and a producer, which I wrote about for LA Screenwriter (read my report here), could have lasted another 45 minutes and I would have stayed. TCM’s panel, which was moderated by TCM host Ben Mankiewicz, a TV journalist earlier in his career, included writer/director James Vanderbilt (Truth), Oscar-winning writer Josh Singer (Spotlight), broadcast news producer and author Mary Mapes (portrayed in Truth by Cate Blanchett) and journalist/editor Ben Bradlee, Jr., portrayed by John Slattery in Spotlight—Bradlee was partly responsible for managing the Boston Globe’s Pulitzer Prize-winning coverage of the Catholic Church sexual abuse scandal, the subject of Spotlight, which won 2015’s Oscar for Best Picture.

This year, I was able to see at least one past Best Picture Oscar winner on the big screen as with last year’s screened classic movies—Too Late for Tears (1949) with Lizabeth Scott, Gunga Din (1939), Malcolm X (1992), Viva Zapata! (1952), So Dear to My Heart (1949) and The Sound of Music (1965)—and this one, Sylvester Stallone’s 1976 hit Rocky, was a film I had never seen in any format. Read the reviews, which include notes on accompanying festival interviews where applicable, either on The New Romanticist or here on the blog as available. So far, besides Rocky, I’ve reviewed Stanley Kramer’s Guess Who’s Coming to Dinner (1967) with Sidney Poitier, Katharine Hepburn and Spencer Tracy, John Singleton’s Boyz N The Hood (1991) with Cuba Gooding, Jr., Angela Bassett and Laurence Fishburne, Josef von Sternberg’s Shanghai Express (1932) with Marlene Dietrich and Elia Kazan’s A Tree Grows in Brooklyn (1945) with Dorothy Maguire. I’ve added a review of The Virginian (1946) starring Joel McCrea, which recently screened at the Autry Museum of Western Heritage, too, and there are a few more reviews to come (of The Manchurian Candidate (1962), The Band Wagon (1953) and I’ve Always Loved You (1946).

Additionally, I plan to post a roundup of 2016’s TCM Classic Film Festival, themed this time to “Moving Pictures”, including coverage of other lectures, interviews and related news, such as TCM’s new fan club, Backlot, and its new streaming partnership with the Criterion Collection. ‘Like’ my Facebook page for regularly posted mini-reviews of films on TCM’s lineup.

For live instruction, evaluation and discussion of movies, books and media, and studious breakdown of the writing process, feel free to attend my classes if you’re in Los Angeles this summer. Space is limited for updated courses on social media (read more and register here) and Writing Boot Camp (read more and register here) in Burbank. If you want help with a project and you’re unable to attend, let me know (I can probably help by phone, FaceTime or Skype). Otherwise, read the monthly newsletter for tips, tools and thoughts. Look for new reviews, articles and stories to come.

Spring Books and Movies and a New Summer Course

Enrollment in my writing course for adults doubled this semester, so I’ve been invited to teach a summer course. The weekly Thursday night class in general writing begins in June and runs through mid-July. I also teach a summer course on social media.

I will add summer registration links. In the meantime, both courses this spring have been enhanced to include new readings, demonstrations and material. In the writing course, I’ve incorporated study of writings by Rudyard Kipling, Shirley Jackson, William Ernest Henley, Ray Bradbury and O. Henry. Students read their work aloud in class this week and next week’s class features a lesson on resources, including books about writing based on lectures by my favorite writer, Ayn Rand, who wrote bestselling fiction and non-fiction for stage, screen, print, broadcasting and literature. Rand additionally wrote for journals, newspapers and for certain editions of books by Leonard Peikoff and Victor Hugo.

BurbankAdultSchoolAyn Rand’s lectures on writing were adapted for two outstanding volumes, The Art of Fiction and The Art of Non-Fiction. For motivation, I suggest reading screenwriter Brian Koppelman’s 202 Practical Writing Tips, which are excellent. Proper writing practices are also addressed in All About Social Media, which offers an essential guide to creating, using and maximizing Twitter, Facebook and LinkedIn (contact me if you have any questions). These general courses are for personal enrichment and students represent a range of personal and professional interests. This semester includes the usual mixture of musicians, actors, writers and entrepreneurs and also an engineer, an attorney, a chiropractor and a studio executive, so the environment is relaxed, studious and inclusive. Classrooms have free wifi and courses include my visual presentations. The campus is located near Bob Hope Airport.

This spring’s Festival of Books at University of Southern California’s campus is on my agenda this week and, later this month, I plan to attend an event in Santa Monica featuring Objectivist co-author Don Watkins on his new book. I’m reading a novel by the late John O’Hara that Robert Benton recommended to me and I look forward to reading a new book by Georgetown University scholar Randy Barnett on the Constitution (for HarperCollins with a foreword by George Will). I finished filmmaker Mike Binder‘s exciting first novel, a political thriller set in London (for Macmillan’s Henry Holt and Company). I plan to post a review.

Besides my contract work, I’m entering stories in competitions and studying, developing and exploring new projects, which takes time. I plan to return to Turner Classic Movies’ Classic Film Festival in Hollywood this month for new insights and interviews on motion pictures. I’ve recently enjoyed several movies with good scripts—Zootopia‘s the best film in theaters and I recommend the new movie about Hank Williams, I Saw the Light, Jean-Marc Vallee’s Demolition (expanding soon) and The Weinstein Company’s wonderful musically-themed 80s film Sing Street, opening soon—and I look forward to the new Jungle Book picture by Jon Favreau based on Kipling’s tales. A sneak preview I saw at Disneyland last week looks terrific.