Tag Archives | social media

Register for Night School

This week alone, there’s been an editorial purge at the Los Angeles Times, the Village Voice announced an end to its print publication and fan favorite and self-proclaimed feminist filmmaker Joss Whedon was arguably smeared by an essay written by his ex-wife in the pages of … the San Francisco Chronicle, a trending tidbit which caused his online fan group to totally disband within hours of publication. With today’s fast-moving media developments, including the President’s Tweets, Facebook’s new video platform and LinkedIn under Microsoft, being media savvy requires study and contemplation.

Register Now

Balancing, integrating and making the best of today’s media is the focus of my fall social media course. Lessons include: fundamental features, safeguarding and managing your reputation, planning for the long term across multiple platforms, pitfalls and putting visuals into a proper context. We work through several different scenarios and, using past and current examples, role-play and practice various drills. The premise is producing media in one’s self-interest.

The 10-week course, Maximizing Social Media, runs from 6PM, Monday, September 11th through November 13th at Burbank Adult School’s San Fernando Valley campus near Bob Hope Airport. Besides basic tutorials, visual presentations, demonstrations of various sites, apps, tools and content, every student gets an opportunity to test, examine and evaluate his social media presence and production. Space is limited (and last semester’s waiting list was long), however, so it’s best to register early to reserve a seat in class.

Register Now

My writing course tends to fill up, too, and I’m planning to invite more published authors as guest lecturers this fall. Generally, Writing Boot Camp includes adult students that write for work and as screenwriters — one writer in this summer’s class came in with what he described as writer’s block and now reports on my ‘alumni’ Facebook page that he’s writing and outlining a new movie script — studio script readers, actors, comedians, studio executives, talent scouts, managers and agents as well as coaches, instructors, published authors and others.

My Writing Boot Camp begins at 6PM on Tuesday, September 12th.

The series is an immersion in the writing process as a progression in six key steps. Students read their work aloud in an analytical, encouraging and purposeful class. As the instructor, I read and examine each student’s writing, offering notes, suggestions and feedback. Additionally, each student who completes my 10-week Writing Boot Camp earns admission to my closed writing group on Facebook, a networking and productivity center for tips and leads on publishing and production and literary, entertainment industry and other opportunities, resources and related events such as the LA Times Festival of Books and TCM Classic Film Festival.

Maximizing Social Media is a relaxed, exhaustive series covering essential media brand management. Lessons include how to foster an enduring social network. Every class features visual display or demonstration, as well as opportunities for guided instruction and screenshots. Register online for Maximizing Social Media here. The 10-part Writing Boot Camp takes place this fall at the same campus.


Register for Writing Boot Camp

Register for Maximizing Social Media

Register for My Media and Writing Courses

Lessons for 10 Mondays and Tuesdays start next month in LA. All-new courses in writing and media include tutorials, exercises and extensive feedback. Classes are held on campus at Burbank Adult School.

Seating is limited and classes are filling up, so, if you’re located in Los Angeles and you’re interested, register soon (I’ve added registration links in this post). Last week, I gave a series of social media workshops which I’d developed with the district’s adult ed director, Emilio Urioste, for adult educational faculty and it was extremely helpful in pinpointing the challenges of providing a meaningful education to adults on so-called soft skills.

"Making Sense of Social Media" 8/22/2016 | Burbank Public Library

Media workshop | Burbank Public Library

Teaching LinkedIn, Facebook and Twitter through a combination of data gathering, instruction and demonstration by screenshots helps me understand how today’s adults abuse, misuse and use social media. I’ve been offering guidance, including social media management for businesses and talent, in this new and rapidly changing media since 2012.

A class last summer, pictured here, helped me to identify certain problems people face, such as fear and fatigue of technology, introversion, low self-esteem and self-awareness and a tendency to minimize the impact and dumbing down of the onslaught of technology and media advancement upon on one’s own habits, work and life. My course on social media acts to remedy these deficits.

According to Larry, one of my recent students, who offered to recommend my work on LinkedIn:

Scott Holleran’s All About Social Media focuses on far more than the specific (and often spectacularly annoying) technical details of Facebook, Twitter, LinkedIn and more; rather, it focuses on how each individual can (and, in this day and age, must) tailor his/her use of digital media based on specific needs, goals, preferences and temperament. He stresses that one must first look inward before contributing to, and thereby shaping, their byte-sized slices of cyberspace.”

Register now

The All About Social Media course, which starts on February 27, is relatively small (these classes are intimate), allowing me to give individual attention with emphasis on how to improve what you produce or want to produce. Students listen, read, write, discuss and explore. Toward the end of the course, there’s an assignment to cash in on the whole course, which tests one’s ability to integrate one’s thoughts and goals with social communication and provides something of a springboard to capitalize, monetize and maximize social media using the new knowledge. Register for All About Social Media.

My all-new Writing Boot Camp also entails introspection. Through slide show presentations, with a relaxed, informal approach to question and answer, and rigorous discourse, reading aloud and writing exercises, writing is divided into steps, from what I call the pre-writing phase to post-completion of the first draft. Writing Boot Camp includes spot and assigned writing. Topics include identifying one’s habits, using resources and achieving the proper immersion in writing as an art and as a science.

Lee

The 10-week series is based on what I’ve learned during my career. So the course is grounded in my professional writing and I try to add to the classroom experience whenever possible. For instance, last semester’s Writing Boot Camp included a visit from a guest speaker, children’s author Lee Wardlaw, a Santa Barbara, Calif., writer who spoke about writing, editing and publishing.

Register now

Who enrolls in Writing Boot Camp?

Professional actors, comedians, poets, screenwriters, authors and anyone seeking to achieve clarity in writing. My students work as entertainment industry executives, songwriters, police officers, lawyers, teachers and entrepreneurs. Some attend for general education and practice. Others seek to refuel through an encouraging immersion in the art and business of storytelling. Writing Boot Camp starts on February 28.

Both courses are held at the Henry Mingay campus near Bob Hope Airport. If unable to attend, I may be able to help by appointment, video or telephone. Contact me for details.


Registration Links

All About Social Media

Writing Boot Camp

Spring Books and Movies and a New Summer Course

Enrollment in my writing course for adults doubled this semester, so I’ve been invited to teach a summer course. The weekly Thursday night class in general writing begins in June and runs through mid-July. I also teach a summer course on social media.

I will add summer registration links. In the meantime, both courses this spring have been enhanced to include new readings, demonstrations and material. In the writing course, I’ve incorporated study of writings by Rudyard Kipling, Shirley Jackson, William Ernest Henley, Ray Bradbury and O. Henry. Students read their work aloud in class this week and next week’s class features a lesson on resources, including books about writing based on lectures by my favorite writer, Ayn Rand, who wrote bestselling fiction and non-fiction for stage, screen, print, broadcasting and literature. Rand additionally wrote for journals, newspapers and for certain editions of books by Leonard Peikoff and Victor Hugo.

BurbankAdultSchoolAyn Rand’s lectures on writing were adapted for two outstanding volumes, The Art of Fiction and The Art of Non-Fiction. For motivation, I suggest reading screenwriter Brian Koppelman’s 202 Practical Writing Tips, which are excellent. Proper writing practices are also addressed in All About Social Media, which offers an essential guide to creating, using and maximizing Twitter, Facebook and LinkedIn (contact me if you have any questions). These general courses are for personal enrichment and students represent a range of personal and professional interests. This semester includes the usual mixture of musicians, actors, writers and entrepreneurs and also an engineer, an attorney, a chiropractor and a studio executive, so the environment is relaxed, studious and inclusive. Classrooms have free wifi and courses include my visual presentations. The campus is located near Bob Hope Airport.

This spring’s Festival of Books at University of Southern California’s campus is on my agenda this week and, later this month, I plan to attend an event in Santa Monica featuring Objectivist co-author Don Watkins on his new book. I’m reading a novel by the late John O’Hara that Robert Benton recommended to me and I look forward to reading a new book by Georgetown University scholar Randy Barnett on the Constitution (for HarperCollins with a foreword by George Will). I finished filmmaker Mike Binder‘s exciting first novel, a political thriller set in London (for Macmillan’s Henry Holt and Company). I plan to post a review.

Besides my contract work, I’m entering stories in competitions and studying, developing and exploring new projects, which takes time. I plan to return to Turner Classic Movies’ Classic Film Festival in Hollywood this month for new insights and interviews on motion pictures. I’ve recently enjoyed several movies with good scripts—Zootopia‘s the best film in theaters and I recommend the new movie about Hank Williams, I Saw the Light, Jean-Marc Vallee’s Demolition (expanding soon) and The Weinstein Company’s wonderful musically-themed 80s film Sing Street, opening soon—and I look forward to the new Jungle Book picture by Jon Favreau based on Kipling’s tales. A sneak preview I saw at Disneyland last week looks terrific.

Booting Up My New Material

Registration for my all-new Writing Boot Camp in suburban Los Angeles opens today (register here). The 10-week course covers all general writing formats, from business writing and blogging, social media and e-mail to fiction or non-fiction in script, manuscript or memoir.

I plan to explain essential principles and furnish a checklist for perfect writing. Particular emphasis on proper pre-conditions and writing guidelines includes:

  • Selecting format, topic and theme
  • Motivational and relaxation techniques
  • Writing, editing and clarifying
  • Best practices
  • Good resources

Writing Boot Camp will be fun, lively and streamlined for beginning, intermediate and advanced adults. Each student will have an opportunity to have his writing evaluated. Space is limited, so register soon if you want to attend (click/touch here to register today). Registration is also open for All About Social Media, which offers an essential guide to creating, using and maximizing Twitter, Facebook and LinkedIn (register for the social media course here).

Private instruction is also available. Contact me for details if you’re interested.

BPLCentralSmalljpgOtherwise, I’m offering my August 6 writing workshop, sponsored by Burbank Public Library (for details, read here), at no charge. It’s free. The evening class examines storytelling and how to make yourself the hero of any new writing project. Speaking of heroes, my op-ed defending the legendary Bob Hope and Burbank’s Bob Hope Airport appears in the Los Angeles Times-owned Burbank Leader (read the article here). In case you missed it, I argue that Bob Hope’s self-made status suits both the city’s and airport’s history.
The self-made man and the history of a place also inform my summer series for Chicagoland newspapers. Towns north of Chicago are the scene for the world’s first Girl Scout cookie, Frank Lloyd Wright’s only bridge ever built, invention of Christmas lights, visits from Teddy Roosevelt, even America’s first recorded serial killer. The articles are part of a new collection of North Shore stories. Sort and read by article index here. Keep checking the link because there are more to come.
For daily and weekly updates, connect, ‘Like’ or Follow me on LinkedIn, Facebook and Twitter.

New Media Workshops

brandingAfter an invigorating series of communications workshops last year, sponsored by Mood School in the new West Coast showroom in mid-city Los Angeles for Mood Designer Fabrics (Project Runway), I’ve been asked to create and teach a new classroom series.

Click on any of these titles for more info on the 90-minute, live sessions:

Admission is free, though attendees are asked to register through Mood School (select from classes here).

Each class, which takes place in a classroom inside Mood Fabrics’ bright, open L.A. showroom on La Brea Avenue near Wilshire Boulevard, is an interactive experience with visual presentation. Question and answer is included. Arrive early because parking, while free in spaces behind the property and in an adjacent lot accessible from the alley, is limited. Street and metered parking is also available.

Workshops are scheduled for Tuesdays at 5 pm now through March. See this page for an index of my workshops, which peg to specific calendar dates. Private instruction is also available. I hope to meet and see some of my readers soon.