Tag Archives | Scott Holleran’s media classes

Writing Boot Camp, Summer of Seventeen

Having recently finished teaching spring’s course on writing, the reviews are very gratifying. The class included adults who work and write as actors, lawyers and insurance agents as well as teachers, published writers, stand-up comedians, first-time novelists, studio script readers and others. The spring class gave me the best reviews yet.

I’m preparing six new summer lessons in my Writing Boot Camp, which begins at 6PM on Thursday, June 1st.

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This is an immersive and detailed study of the writing process in a progression of six steps. Students read their writing aloud in a structured, collaborative and purposeful classroom setting. I read and evaluate each student’s writing, providing thoughts, notes and feedback. Additionally, each student who completes my Writing Boot Camp gains admission to my closed writing group on Facebook, which is made for networking and sharing leads to publishing and production opportunities, resources and related events such as the LA Times Festival of Books and TCM Classic Film Festival.

The lecture-based course, with slide presentations, Q&A and writing assignments, takes place in a bright, intimate classroom at the Henry Mingay campus of Burbank Adult School in LA’s San Fernando Valley near Bob Hope Airport. Register online for Writing Boot Camp here. This summer, I also offer a new, four-part course titled Maximizing Social Media (details and registration are here).


Register for Writing Boot Camp

Register for Maximizing Social Media

Register for My Media and Writing Courses

Lessons for 10 Mondays and Tuesdays start next month in LA. All-new courses in writing and media include tutorials, exercises and extensive feedback. Classes are held on campus at Burbank Adult School.

Seating is limited and classes are filling up, so, if you’re located in Los Angeles and you’re interested, register soon (I’ve added registration links in this post). Last week, I gave a series of social media workshops which I’d developed with the district’s adult ed director, Emilio Urioste, for adult educational faculty and it was extremely helpful in pinpointing the challenges of providing a meaningful education to adults on so-called soft skills.

"Making Sense of Social Media" 8/22/2016 | Burbank Public Library

Media workshop | Burbank Public Library

Teaching LinkedIn, Facebook and Twitter through a combination of data gathering, instruction and demonstration by screenshots helps me understand how today’s adults abuse, misuse and use social media. I’ve been offering guidance, including social media management for businesses and talent, in this new and rapidly changing media since 2012.

A class last summer, pictured here, helped me to identify certain problems people face, such as fear and fatigue of technology, introversion, low self-esteem and self-awareness and a tendency to minimize the impact and dumbing down of the onslaught of technology and media advancement upon on one’s own habits, work and life. My course on social media acts to remedy these deficits.

According to Larry, one of my recent students, who offered to recommend my work on LinkedIn:

Scott Holleran’s All About Social Media focuses on far more than the specific (and often spectacularly annoying) technical details of Facebook, Twitter, LinkedIn and more; rather, it focuses on how each individual can (and, in this day and age, must) tailor his/her use of digital media based on specific needs, goals, preferences and temperament. He stresses that one must first look inward before contributing to, and thereby shaping, their byte-sized slices of cyberspace.”

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The All About Social Media course, which starts on February 27, is relatively small (these classes are intimate), allowing me to give individual attention with emphasis on how to improve what you produce or want to produce. Students listen, read, write, discuss and explore. Toward the end of the course, there’s an assignment to cash in on the whole course, which tests one’s ability to integrate one’s thoughts and goals with social communication and provides something of a springboard to capitalize, monetize and maximize social media using the new knowledge. Register for All About Social Media.

My all-new Writing Boot Camp also entails introspection. Through slide show presentations, with a relaxed, informal approach to question and answer, and rigorous discourse, reading aloud and writing exercises, writing is divided into steps, from what I call the pre-writing phase to post-completion of the first draft. Writing Boot Camp includes spot and assigned writing. Topics include identifying one’s habits, using resources and achieving the proper immersion in writing as an art and as a science.

Lee

The 10-week series is based on what I’ve learned during my career. So the course is grounded in my professional writing and I try to add to the classroom experience whenever possible. For instance, last semester’s Writing Boot Camp included a visit from a guest speaker, children’s author Lee Wardlaw, a Santa Barbara, Calif., writer who spoke about writing, editing and publishing.

Register now

Who enrolls in Writing Boot Camp?

Professional actors, comedians, poets, screenwriters, authors and anyone seeking to achieve clarity in writing. My students work as entertainment industry executives, songwriters, police officers, lawyers, teachers and entrepreneurs. Some attend for general education and practice. Others seek to refuel through an encouraging immersion in the art and business of storytelling. Writing Boot Camp starts on February 28.

Both courses are held at the Henry Mingay campus near Bob Hope Airport. If unable to attend, I may be able to help by appointment, video or telephone. Contact me for details.


Registration Links

All About Social Media

Writing Boot Camp

Fall Courses & Workshops

Here’s a roundup of my new communications studies this summer and fall.

Breaking writing into progressive steps, from before the writing begins to after you’ve completed the first draft, whether a screenplay, manuscript or blog post, Writing Boot Camp features assigned and spot writing opportunities and my detailed feedback. Course topics include pre-writing habits, tips, tools and resources and immersion in writing as an art and science. I instruct in selecting the format, designating a topic and formulating the theme of what you aim to write. Writing and editing are studied, examined and practiced, both one on one as well as in collaboration with the class. Students are tasked with active thinking, writing and reading aloud. So, it’s called boot camp for a reason. I introduced the course last year after creating a 90-minute workshop on assignment and, while it is structured based on what I have learned in classes I’ve attended, the course is proprietary and fundamentally grounded in my own professional writing experience. I’m enthusiastic about the new material and I hope to have my first guest instructor, a published author of dozens of books, this coming semester. I plan to expand Writing Boot Camp in the future (follow the fall course on Facebook here).

WritingBootcamp

Touch/Click to Register

Who takes the adult education course? Everyone from screenwriters, poets and published authors to police officers trying to improve clarity in reports and lawyers, doctors and other professionals. Past students include songwriters, teachers and entrepreneurs, also a studio executive in charge of writing talent, a social media manager aiming to improve his storytelling and a celebrity actor’s manager seeking to better ascertain quality scripts. Some students come for acquiring knowledge and practice in a disciplined approach. Others seek to replenish a creative supply through immersion with other writers in an encouraging, guided environment. Register for this fall’s Writing Boot Camp, which starts on September 15 near Los Angeles, by going to the link included here.

My social media series starts that week, too (follow this fall’s All About Social Media on Facebook here). Space is limited for both of these 10-week courses, so if you’re in Southern California, mark your calendar and sign up soon as enrollment has started and both courses are filling up. Improving the social media course based on student feedback, I make time for new, live demonstrations and tutorials and plans for computer laboratory instruction. I want to include guest instructors for this course, too, and I’ve already updated lessons based on the latest social media trends, tools and failures, including experience from my own client projects, campaigns and branding.

The course remains a general orientation to social media with emphasis on best editorial practices, so I want to be clear that this is not a course on every feature of Instagram or Facebook. This approach leads to interesting exchanges as you can imagine. Students often come expecting me to tell them what to do in each part of the social media experience. But, as advanced users know, you learn by doing, too, and trial and error is integral to mastering new technology. Also, the downside of social media stems from plunging in without purpose, direction or clarity in one’s highest goals, which feeds drift, distraction and aimlessness. So, I’m careful to instruct students in how to guide social media based on their own decisions while pointing to certain uses and specific features. Past students include adults who want to know more about this amorphous new industry, from filmmakers and artists seeking a better grasp of distribution means to grandparents, activists and merchants seeking to better connect, persuade and cash in. To register for All About Social Media go here.

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Touch/click for details of “Making Sense of Social Media”

Additionally, I’ve been asked to help individuals who are looking for work, so I’ve created a new 90-minute workshop on writing the resume and mastering the job interview. This one-time class is scheduled at the adult school for August 26 and it’s free to the public (details below). So is another one-time 90-minute class I’m giving on social media in downtown Burbank on the upsides and downsides of social media. “Making Sense of Social Media” also examines a range of recent social media examples, trends, success and failure.

Go here for details and here to follow “Making Sense of Social Media” on Facebook.

All About Social Media
Tuition: $89
Burbank Adult School
Mondays, 6pm-8pm
Sept 12-Nov 14, 2016
Call to register: (818) 558-4611

Writing Boot Camp
Tuition: $89
Burbank Adult School
Thursdays, 6pm-8pm
Sept 15-Nov 17, 2016
Call to register: (818) 558-4611

Free Workshops

Making Sense of Social Media
7pm-8:30pm
Monday, August 22, 2016
Burbank Public Library, Central Branch
Downtown Burbank, California | FREE admission

Jobs, Resume & Interviews
Writing the Resume
Mastering the Job Interview
10am-11:30am | FREE admission
Friday, August 26, 2016 at Burbank Adult School | Call to register: (818) 558-4611

Of course, let me know if you are unable to attend the classes, which are offered in downtown Burbank at the library and at the Henry Mingay campus of Burbank Adult School near Bob Hope Airport. Otherwise, if you want help, I can probably work with you remotely or meet if you’re in LA. Contact me to schedule a private session. Follow my events on Facebook and feel free to connect and follow on LinkedIn, Facebook and Twitter.

Springtime Festivals

This spring, two annual festivals caught my attention. The Los Angeles Times Festival of Books at University of Southern California (USC) is always interesting for its literary lectures, panels and appearances. I usually learn about new stories, books and publishing deals, trade trends and developments and run into someone I know or want to know and this year was no exception. I learned about everything from new literary journals and adapting Greek plays to new small publishers, printers for self-published books and blogs, resources and programs for writers.

FOBooksUSC2016The Festival of Books panels, in particular, can get pretentious as writers and editors share their thoughts from the ivory tower and some of the comments reinforce that today’s dominant intellectuals are disconnected—some knowingly—from audiences and reality. For instance, a dramatic arts dean at the university, a published author, admitted that he hadn’t read the play he was adapting. He added that he’d read it once decades ago but seemed oddly proud of his not having studied and mastered his topic, as if this was the point of adaptation; to evade the cause of the work. Others rambled and most speakers at the panel discussions talked as if everyone was familiar with every term, work and literary reference, though moderators tried to keep them grounded in communicating with a wide, general audience.

Listening to writers talk about writing makes me think about better habits, tools and techniques and the event offers an opportunity to meet other writers, editors and publishers. For some of my contracted projects, it’s especially helpful to know about new producers in the market at any point in the writing-to-publishing process. So, overall, I’m glad I went.

Turner Classic Movies hosts a classic movie festival in Hollywood every year, which I attended for the first time in 2015 and again this spring (read my roundup of 2015’s event here and a preview of 2016’s festival here). The panels are, perhaps not surprisingly, less pretentious than the book festival’s, though I found myself wanting more of the exchanges than some of the brief interviews and panels delivered, though Faye Dunaway’s interview was extensive and the star of Network, The Towering Inferno and The Thomas Crown Affair was thoughtful and gracious (more on this later).

ClubTCMBWA panel discussion on journalism and movies with writers, editors and a producer, which I wrote about for LA Screenwriter (read my report here), could have lasted another 45 minutes and I would have stayed. TCM’s panel, which was moderated by TCM host Ben Mankiewicz, a TV journalist earlier in his career, included writer/director James Vanderbilt (Truth), Oscar-winning writer Josh Singer (Spotlight), broadcast news producer and author Mary Mapes (portrayed in Truth by Cate Blanchett) and journalist/editor Ben Bradlee, Jr., portrayed by John Slattery in Spotlight—Bradlee was partly responsible for managing the Boston Globe’s Pulitzer Prize-winning coverage of the Catholic Church sexual abuse scandal, the subject of Spotlight, which won 2015’s Oscar for Best Picture.

This year, I was able to see at least one past Best Picture Oscar winner on the big screen as with last year’s screened classic movies—Too Late for Tears (1949) with Lizabeth Scott, Gunga Din (1939), Malcolm X (1992), Viva Zapata! (1952), So Dear to My Heart (1949) and The Sound of Music (1965)—and this one, Sylvester Stallone’s 1976 hit Rocky, was a film I had never seen in any format. Read the reviews, which include notes on accompanying festival interviews where applicable, either on The New Romanticist or here on the blog as available. So far, besides Rocky, I’ve reviewed Stanley Kramer’s Guess Who’s Coming to Dinner (1967) with Sidney Poitier, Katharine Hepburn and Spencer Tracy, John Singleton’s Boyz N The Hood (1991) with Cuba Gooding, Jr., Angela Bassett and Laurence Fishburne, Josef von Sternberg’s Shanghai Express (1932) with Marlene Dietrich and Elia Kazan’s A Tree Grows in Brooklyn (1945) with Dorothy Maguire. I’ve added a review of The Virginian (1946) starring Joel McCrea, which recently screened at the Autry Museum of Western Heritage, too, and there are a few more reviews to come (of The Manchurian Candidate (1962), The Band Wagon (1953) and I’ve Always Loved You (1946).

Additionally, I plan to post a roundup of 2016’s TCM Classic Film Festival, themed this time to “Moving Pictures”, including coverage of other lectures, interviews and related news, such as TCM’s new fan club, Backlot, and its new streaming partnership with the Criterion Collection. ‘Like’ my Facebook page for regularly posted mini-reviews of films on TCM’s lineup.

For live instruction, evaluation and discussion of movies, books and media, and studious breakdown of the writing process, feel free to attend my classes if you’re in Los Angeles this summer. Space is limited for updated courses on social media (read more and register here) and Writing Boot Camp (read more and register here) in Burbank. If you want help with a project and you’re unable to attend, let me know (I can probably help by phone, FaceTime or Skype). Otherwise, read the monthly newsletter for tips, tools and thoughts. Look for new reviews, articles and stories to come.

Spring Books and Movies and a New Summer Course

Enrollment in my writing course for adults doubled this semester, so I’ve been invited to teach a summer course. The weekly Thursday night class in general writing begins in June and runs through mid-July. I also teach a summer course on social media.

I will add summer registration links. In the meantime, both courses this spring have been enhanced to include new readings, demonstrations and material. In the writing course, I’ve incorporated study of writings by Rudyard Kipling, Shirley Jackson, William Ernest Henley, Ray Bradbury and O. Henry. Students read their work aloud in class this week and next week’s class features a lesson on resources, including books about writing based on lectures by my favorite writer, Ayn Rand, who wrote bestselling fiction and non-fiction for stage, screen, print, broadcasting and literature. Rand additionally wrote for journals, newspapers and for certain editions of books by Leonard Peikoff and Victor Hugo.

BurbankAdultSchoolAyn Rand’s lectures on writing were adapted for two outstanding volumes, The Art of Fiction and The Art of Non-Fiction. For motivation, I suggest reading screenwriter Brian Koppelman’s 202 Practical Writing Tips, which are excellent. Proper writing practices are also addressed in All About Social Media, which offers an essential guide to creating, using and maximizing Twitter, Facebook and LinkedIn (contact me if you have any questions). These general courses are for personal enrichment and students represent a range of personal and professional interests. This semester includes the usual mixture of musicians, actors, writers and entrepreneurs and also an engineer, an attorney, a chiropractor and a studio executive, so the environment is relaxed, studious and inclusive. Classrooms have free wifi and courses include my visual presentations. The campus is located near Bob Hope Airport.

This spring’s Festival of Books at University of Southern California’s campus is on my agenda this week and, later this month, I plan to attend an event in Santa Monica featuring Objectivist co-author Don Watkins on his new book. I’m reading a novel by the late John O’Hara that Robert Benton recommended to me and I look forward to reading a new book by Georgetown University scholar Randy Barnett on the Constitution (for HarperCollins with a foreword by George Will). I finished filmmaker Mike Binder‘s exciting first novel, a political thriller set in London (for Macmillan’s Henry Holt and Company). I plan to post a review.

Besides my contract work, I’m entering stories in competitions and studying, developing and exploring new projects, which takes time. I plan to return to Turner Classic Movies’ Classic Film Festival in Hollywood this month for new insights and interviews on motion pictures. I’ve recently enjoyed several movies with good scripts—Zootopia‘s the best film in theaters and I recommend the new movie about Hank Williams, I Saw the Light, Jean-Marc Vallee’s Demolition (expanding soon) and The Weinstein Company’s wonderful musically-themed 80s film Sing Street, opening soon—and I look forward to the new Jungle Book picture by Jon Favreau based on Kipling’s tales. A sneak preview I saw at Disneyland last week looks terrific.