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Register for My Media and Writing Courses

Lessons for 10 Mondays and Tuesdays start next month in LA. All-new courses in writing and media include tutorials, exercises and extensive feedback. Classes are held on campus at Burbank Adult School.

Seating is limited and classes are filling up, so, if you’re located in Los Angeles and you’re interested, register soon (I’ve added registration links in this post). Last week, I gave a series of social media workshops which I’d developed with the district’s adult ed director, Emilio Urioste, for adult educational faculty and it was extremely helpful in pinpointing the challenges of providing a meaningful education to adults on so-called soft skills.

"Making Sense of Social Media" 8/22/2016 | Burbank Public Library

Media workshop | Burbank Public Library

Teaching LinkedIn, Facebook and Twitter through a combination of data gathering, instruction and demonstration by screenshots helps me understand how today’s adults abuse, misuse and use social media. I’ve been offering guidance, including social media management for businesses and talent, in this new and rapidly changing media since 2012.

A class last summer, pictured here, helped me to identify certain problems people face, such as fear and fatigue of technology, introversion, low self-esteem and self-awareness and a tendency to minimize the impact and dumbing down of the onslaught of technology and media advancement upon on one’s own habits, work and life. My course on social media acts to remedy these deficits.

According to Larry, one of my recent students, who offered to recommend my work on LinkedIn:

Scott Holleran’s All About Social Media focuses on far more than the specific (and often spectacularly annoying) technical details of Facebook, Twitter, LinkedIn and more; rather, it focuses on how each individual can (and, in this day and age, must) tailor his/her use of digital media based on specific needs, goals, preferences and temperament. He stresses that one must first look inward before contributing to, and thereby shaping, their byte-sized slices of cyberspace.”

Register now

The All About Social Media course, which starts on February 27, is relatively small (these classes are intimate), allowing me to give individual attention with emphasis on how to improve what you produce or want to produce. Students listen, read, write, discuss and explore. Toward the end of the course, there’s an assignment to cash in on the whole course, which tests one’s ability to integrate one’s thoughts and goals with social communication and provides something of a springboard to capitalize, monetize and maximize social media using the new knowledge. Register for All About Social Media.

My all-new Writing Boot Camp also entails introspection. Through slide show presentations, with a relaxed, informal approach to question and answer, and rigorous discourse, reading aloud and writing exercises, writing is divided into steps, from what I call the pre-writing phase to post-completion of the first draft. Writing Boot Camp includes spot and assigned writing. Topics include identifying one’s habits, using resources and achieving the proper immersion in writing as an art and as a science.

Lee

The 10-week series is based on what I’ve learned during my career. So the course is grounded in my professional writing and I try to add to the classroom experience whenever possible. For instance, last semester’s Writing Boot Camp included a visit from a guest speaker, children’s author Lee Wardlaw, a Santa Barbara, Calif., writer who spoke about writing, editing and publishing.

Register now

Who enrolls in Writing Boot Camp?

Professional actors, comedians, poets, screenwriters, authors and anyone seeking to achieve clarity in writing. My students work as entertainment industry executives, songwriters, police officers, lawyers, teachers and entrepreneurs. Some attend for general education and practice. Others seek to refuel through an encouraging immersion in the art and business of storytelling. Writing Boot Camp starts on February 28.

Both courses are held at the Henry Mingay campus near Bob Hope Airport. If unable to attend, I may be able to help by appointment, video or telephone. Contact me for details.


Registration Links

All About Social Media

Writing Boot Camp

Social Media and Writing Boot Camp

This week’s job skills workshop, covering writing the perfect resume and cover letter and mastering the job interview, will be held in the auditorium at Burbank Unified’s adult school campus near Bob Hope Airport at 10:00 am this Friday, August 26. I’m excited to teach this new class, which the director asked me to create to help people find rewarding work.

The theme of this 90-minute class is that looking for work in today’s market requires explicit assessment, awareness and positive assertion of one’s record, experience and philosophy of work.

MSOSM BPL anchored 8:22:2016

Social media workshop 8/16 | Burbank Public Library | Photo by Jeffrey Falk

Feedback from Monday’s workshop in social media, which I delivered in downtown Burbank, was constructive. One of my students suggested adding thematic detail to title slides, a good suggestion which I plan to incorporate, and I’m told that the LinkedIn, Facebook and Twitter screenshots were helpful. Attendance at the Burbank Public Library-sponsored event exceeded my expectations and audience questions were sharp, serious and insightful.

This area north of Los Angeles is a diverse economic mix of artists, entrepreneurs, professionals and crew that represents the Southern California industrial blend of media, movies, technology, retail and manufacturing. I covered a wide scope of functions and editorial best practices in major social media and I was impressed by how attentive and knowledgeable today’s readers and communicators are about the nuances, details and complications of branding one’s presence on social media.

"Making Sense of Social Media" 8/22/2016 | Burbank Public Library

Social media workshop 8/16 | Burbank Public Library | Photo by Jeffrey Falk

I plan to add aspects of this class to this fall’s 10-week course on social media, which starts on September 12 (follow this fall’s All About Social Media on Facebook here). Space is limited, so if you’re in Southern California, sign up because the course is filling up. The new fall course includes live demonstrations and tutorials in social media. Computer laboratory instruction for each student’s social media profile(s) is an optional part of the fall program this semester, too, so expect to get individual attention with emphasis on how to improve what you’ve made or want to make. Look for updated lessons based on the newest trends, tools and failures, including experience from my projects, campaigns and branding. From Joss Whedon quitting Twitter after negative reviews for Tomorrowland to Brian Williams losing his stature and Robin Williams‘ daughter Zelda Williams reclaiming social media as her own domain, my course covers today’s terrain.

To register for All About Social Media go here.

This course is an editorial orientation. In other words, this is not a course on every detail or feature of Instagram, Twitter or YouTube. My approach instructs the student in how to engage social media based on one’s goals, values and self-interest while exploring certain uses, tools and functions.

WritingBootcamp

Touch/Click to Register

The same premise goes for my fall 2016 Writing Boot Camp, which breaks writing into progressive steps, from before writing begins to after completion of the first draft. Writing Boot Camp includes spot and assigned writing and notes. Course subjects include habits, resources and immersion in writing as an art and as a science.

Selecting the format, designating the topic and formulating a theme are studied and both writing and editing are practiced, both one on one as well as in collaboration with other students in class. Students are asked to read aloud. The 10-week series is based on what I have learned and fundamentally grounded in my professional writing background. I am enthusiastic about Writing Boot Camp. I plan to introduce the course’s first guest speaker, a published author of dozens of books, this coming fall, too.

Register for Writing Boot Camp here and follow the course on Facebook.

Who enrolls in an adult writing course? Poets, screenwriters, published authors and anyone seeking to achieve clarity in writing. Students are entertainment industry executives, songwriters, police officers, lawyers, teachers and entrepreneurs. Certain students attend for general knowledge and practice in a disciplined approach. Others seek to refuel the creative supply through my encouraging immersion in the art and business of storytelling.

Writing Boot Camp starts on September 15. Both courses are held at Burbank Adult School near Bob Hope Airport. However, if you’re unable to attend and you want help, I am available by appointment, video or telephone. Contact me for details.

Fall Courses & Workshops

Here’s a roundup of my new communications studies this summer and fall.

Breaking writing into progressive steps, from before the writing begins to after you’ve completed the first draft, whether a screenplay, manuscript or blog post, Writing Boot Camp features assigned and spot writing opportunities and my detailed feedback. Course topics include pre-writing habits, tips, tools and resources and immersion in writing as an art and science. I instruct in selecting the format, designating a topic and formulating the theme of what you aim to write. Writing and editing are studied, examined and practiced, both one on one as well as in collaboration with the class. Students are tasked with active thinking, writing and reading aloud. So, it’s called boot camp for a reason. I introduced the course last year after creating a 90-minute workshop on assignment and, while it is structured based on what I have learned in classes I’ve attended, the course is proprietary and fundamentally grounded in my own professional writing experience. I’m enthusiastic about the new material and I hope to have my first guest instructor, a published author of dozens of books, this coming semester. I plan to expand Writing Boot Camp in the future (follow the fall course on Facebook here).

WritingBootcamp

Touch/Click to Register

Who takes the adult education course? Everyone from screenwriters, poets and published authors to police officers trying to improve clarity in reports and lawyers, doctors and other professionals. Past students include songwriters, teachers and entrepreneurs, also a studio executive in charge of writing talent, a social media manager aiming to improve his storytelling and a celebrity actor’s manager seeking to better ascertain quality scripts. Some students come for acquiring knowledge and practice in a disciplined approach. Others seek to replenish a creative supply through immersion with other writers in an encouraging, guided environment. Register for this fall’s Writing Boot Camp, which starts on September 15 near Los Angeles, by going to the link included here.

My social media series starts that week, too (follow this fall’s All About Social Media on Facebook here). Space is limited for both of these 10-week courses, so if you’re in Southern California, mark your calendar and sign up soon as enrollment has started and both courses are filling up. Improving the social media course based on student feedback, I make time for new, live demonstrations and tutorials and plans for computer laboratory instruction. I want to include guest instructors for this course, too, and I’ve already updated lessons based on the latest social media trends, tools and failures, including experience from my own client projects, campaigns and branding.

The course remains a general orientation to social media with emphasis on best editorial practices, so I want to be clear that this is not a course on every feature of Instagram or Facebook. This approach leads to interesting exchanges as you can imagine. Students often come expecting me to tell them what to do in each part of the social media experience. But, as advanced users know, you learn by doing, too, and trial and error is integral to mastering new technology. Also, the downside of social media stems from plunging in without purpose, direction or clarity in one’s highest goals, which feeds drift, distraction and aimlessness. So, I’m careful to instruct students in how to guide social media based on their own decisions while pointing to certain uses and specific features. Past students include adults who want to know more about this amorphous new industry, from filmmakers and artists seeking a better grasp of distribution means to grandparents, activists and merchants seeking to better connect, persuade and cash in. To register for All About Social Media go here.

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Touch/click for details of “Making Sense of Social Media”

Additionally, I’ve been asked to help individuals who are looking for work, so I’ve created a new 90-minute workshop on writing the resume and mastering the job interview. This one-time class is scheduled at the adult school for August 26 and it’s free to the public (details below). So is another one-time 90-minute class I’m giving on social media in downtown Burbank on the upsides and downsides of social media. “Making Sense of Social Media” also examines a range of recent social media examples, trends, success and failure.

Go here for details and here to follow “Making Sense of Social Media” on Facebook.

All About Social Media
Tuition: $89
Burbank Adult School
Mondays, 6pm-8pm
Sept 12-Nov 14, 2016
Call to register: (818) 558-4611

Writing Boot Camp
Tuition: $89
Burbank Adult School
Thursdays, 6pm-8pm
Sept 15-Nov 17, 2016
Call to register: (818) 558-4611

Free Workshops

Making Sense of Social Media
7pm-8:30pm
Monday, August 22, 2016
Burbank Public Library, Central Branch
Downtown Burbank, California | FREE admission

Jobs, Resume & Interviews
Writing the Resume
Mastering the Job Interview
10am-11:30am | FREE admission
Friday, August 26, 2016 at Burbank Adult School | Call to register: (818) 558-4611

Of course, let me know if you are unable to attend the classes, which are offered in downtown Burbank at the library and at the Henry Mingay campus of Burbank Adult School near Bob Hope Airport. Otherwise, if you want help, I can probably work with you remotely or meet if you’re in LA. Contact me to schedule a private session. Follow my events on Facebook and feel free to connect and follow on LinkedIn, Facebook and Twitter.

Spring Books and Movies and a New Summer Course

Enrollment in my writing course for adults doubled this semester, so I’ve been invited to teach a summer course. The weekly Thursday night class in general writing begins in June and runs through mid-July. I also teach a summer course on social media.

I will add summer registration links. In the meantime, both courses this spring have been enhanced to include new readings, demonstrations and material. In the writing course, I’ve incorporated study of writings by Rudyard Kipling, Shirley Jackson, William Ernest Henley, Ray Bradbury and O. Henry. Students read their work aloud in class this week and next week’s class features a lesson on resources, including books about writing based on lectures by my favorite writer, Ayn Rand, who wrote bestselling fiction and non-fiction for stage, screen, print, broadcasting and literature. Rand additionally wrote for journals, newspapers and for certain editions of books by Leonard Peikoff and Victor Hugo.

BurbankAdultSchoolAyn Rand’s lectures on writing were adapted for two outstanding volumes, The Art of Fiction and The Art of Non-Fiction. For motivation, I suggest reading screenwriter Brian Koppelman’s 202 Practical Writing Tips, which are excellent. Proper writing practices are also addressed in All About Social Media, which offers an essential guide to creating, using and maximizing Twitter, Facebook and LinkedIn (contact me if you have any questions). These general courses are for personal enrichment and students represent a range of personal and professional interests. This semester includes the usual mixture of musicians, actors, writers and entrepreneurs and also an engineer, an attorney, a chiropractor and a studio executive, so the environment is relaxed, studious and inclusive. Classrooms have free wifi and courses include my visual presentations. The campus is located near Bob Hope Airport.

This spring’s Festival of Books at University of Southern California’s campus is on my agenda this week and, later this month, I plan to attend an event in Santa Monica featuring Objectivist co-author Don Watkins on his new book. I’m reading a novel by the late John O’Hara that Robert Benton recommended to me and I look forward to reading a new book by Georgetown University scholar Randy Barnett on the Constitution (for HarperCollins with a foreword by George Will). I finished filmmaker Mike Binder‘s exciting first novel, a political thriller set in London (for Macmillan’s Henry Holt and Company). I plan to post a review.

Besides my contract work, I’m entering stories in competitions and studying, developing and exploring new projects, which takes time. I plan to return to Turner Classic Movies’ Classic Film Festival in Hollywood this month for new insights and interviews on motion pictures. I’ve recently enjoyed several movies with good scripts—Zootopia‘s the best film in theaters and I recommend the new movie about Hank Williams, I Saw the Light, Jean-Marc Vallee’s Demolition (expanding soon) and The Weinstein Company’s wonderful musically-themed 80s film Sing Street, opening soon—and I look forward to the new Jungle Book picture by Jon Favreau based on Kipling’s tales. A sneak preview I saw at Disneyland last week looks terrific.

2016 Communication Courses

writing_boot_camp copy

Click to Register

Early next year, I plan to offer my media courses again. I finished teaching my first writing course this month and repeated the social media course, too. Both are scheduled to return in February 2016.

Registration starts this week. Enroll in my 10-week Writing Boot Camp here. Register for my 10-week All About Social Media course here. Both courses take place on a campus north of Los Angeles.

Students in the writing course learn how to prepare for writing as an exercise, how to build, write and edit the piece, and how to write with the audience, context and format in mind. Each student will have an opportunity to have his writing evaluated. The 10-session series for general adult education includes a final writing assignment.

This fall, the class, which consisted of those writing for Hollywood, blogs, reports for work and fiction, read or studied literary works by Hans Christian Andersen and O. Henry among others when we weren’t reading and studying student writings, outlines and themes. I refer prospective students to this much-appreciated endorsement from a producer who enrolled in both one of my courses and several of my workshops:

Scott Holleran is the best instructor in his field in the Southland. He is also incredibly talented as a writer and blogger. He has one of the sharpest minds I have encountered anywhere. He is brilliant and creative and very skilled in all facets of communications, journalism and adult education. His instruction has had a tremendously positive impact on my life.”

Writing Boot Camp’s outline is: the pre-writing phase; choosing format, topic and theme; writing within the genre; making lists, doing research and creating the outline; the writing phase; checking one’s work and the editing phase.

social_media_bleed copy

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My social media course covers proper social media management, including instruction in creating campaigns. This features a full examination of one’s brand, goals, context, contacts and connections, and is rooted in my premise that being social is a natural part of being human and that success must be measured by what one gains from the experience. Accordingly, students learn all major social media, including through live demonstration and step by step instruction and analysis, based on my thesis.

All About Social Media’s outline is: basic orientation; conducting introspection; Facebook; Twitter and LinkedIn; visually-driven media, such as YouTube, Instagram and Pinterest; differentiating from other media; pitfalls and live class demonstration. A final presentation by each student is also part of the course.

Registration for both courses is now open (if seats are available), so register online (All About Social Media and Writing Boot Camp) or, after January 4, feel free to call (818) 558-4611 to enroll over the phone. Please note that these courses are not yet available for online attendance.

Burbank Public Library

Burbank Public Library

I also gave a blogging workshop this month sponsored by the Burbank Public Library, which was standing room only. The 90-minute class in downtown Burbank was packed with bloggers, artists, entrepreneurs and published authors and screenwriters and the program director was kind enough to add more seating, so I hope that everyone gained value from the lesson. I appreciate the greeting assistance from my former students Jeff and Rayne and I enjoyed meeting everyone. If I missed answering your question or you thought of a question afterwards, feel free to contact me.

Private individual and group instruction is also available if you’re not able to attend class in Southern California. Contact me for details.