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This week alone, there’s been an editorial purge at the Los Angeles Times, the Village Voice announced an end to its print publication and fan favorite and self-proclaimed feminist filmmaker Joss Whedon was arguably smeared by an essay written by his ex-wife in the pages of … the San Francisco Chronicle, a trending tidbit which caused his online fan group to totally disband within hours of publication. With today’s fast-moving media developments, including the President’s Tweets, Facebook’s new video platform and LinkedIn under Microsoft, being media savvy requires study and contemplation.

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Balancing, integrating and making the best of today’s media is the focus of my fall social media course. Lessons include: fundamental features, safeguarding and managing your reputation, planning for the long term across multiple platforms, pitfalls and putting visuals into a proper context. We work through several different scenarios and, using past and current examples, role-play and practice various drills. The premise is producing media in one’s self-interest.

The 10-week course, Maximizing Social Media, runs from 6PM, Monday, September 11th through November 13th at Burbank Adult School’s San Fernando Valley campus near Bob Hope Airport. Besides basic tutorials, visual presentations, demonstrations of various sites, apps, tools and content, every student gets an opportunity to test, examine and evaluate his social media presence and production. Space is limited (and last semester’s waiting list was long), however, so it’s best to register early to reserve a seat in class.

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My writing course tends to fill up, too, and I’m planning to invite more published authors as guest lecturers this fall. Generally, Writing Boot Camp includes adult students that write for work and as screenwriters — one writer in this summer’s class came in with what he described as writer’s block and now reports on my ‘alumni’ Facebook page that he’s writing and outlining a new movie script — studio script readers, actors, comedians, studio executives, talent scouts, managers and agents as well as coaches, instructors, published authors and others.

My Writing Boot Camp begins at 6PM on Tuesday, September 12th.

The series is an immersion in the writing process as a progression in six key steps. Students read their work aloud in an analytical, encouraging and purposeful class. As the instructor, I read and examine each student’s writing, offering notes, suggestions and feedback. Additionally, each student who completes my 10-week Writing Boot Camp earns admission to my closed writing group on Facebook, a networking and productivity center for tips and leads on publishing and production and literary, entertainment industry and other opportunities, resources and related events such as the LA Times Festival of Books and TCM Classic Film Festival.

Maximizing Social Media is a relaxed, exhaustive series covering essential media brand management. Lessons include how to foster an enduring social network. Every class features visual display or demonstration, as well as opportunities for guided instruction and screenshots. Register online for Maximizing Social Media here. The 10-part Writing Boot Camp takes place this fall at the same campus.


Register for Writing Boot Camp

Register for Maximizing Social Media

Maximizing Social Media, Summer of Seventeen

Doesn’t it seem like you spend more time setting functions, turning them on and off, managing e-mail and notifications and blocking, deleting and relentlessly scrolling, sizing and filing with your finger? Taming technology to work for you, as against passively letting assets become liabilities that overwhelm, is often tedious, draining and time-consuming.

Balancing, integrating and making the best of today’s personal tech demands is the focus of my all-new summer course on social media. Among the lessons: safeguarding your reputation, managing expectations and posting pictures into their proper context. The course premise is to leverage social media to advance one’s self-interest.

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The 4-part series, Maximizing Social Media, runs from 6PM, Monday, June 5th through July 10th at Burbank Adult School’s San Fernando Valley campus near Bob Hope Airport. Though I can’t guarantee that your time spent using technology under certain conditions for certain purposes will immediately make you feel more fabulous than frustrated, I’m confident that you’ll have a better grasp of social media and, should you choose to use my lessons, look forward to your social media time and gain compounding value from it.

Maximizing Social Media is a concise, intensive course covering essential media management principles. These include how to make and cultivate an enduring, rewarding social network. Each class features visual displays or demonstrations, as well as opportunities for personal instruction and highlighted screenshots of social media sites, tools and apps. Register online for Maximizing Social Media here. I also teach a 6-part Writing Boot Camp this summer at the same campus.


Register for Writing Boot Camp

Register for Maximizing Social Media

Writing Boot Camp, Summer of Seventeen

Having recently finished teaching spring’s course on writing, the reviews are very gratifying. The class included adults who work and write as actors, lawyers and insurance agents as well as teachers, published writers, stand-up comedians, first-time novelists, studio script readers and others. The spring class gave me the best reviews yet.

I’m preparing six new summer lessons in my Writing Boot Camp, which begins at 6PM on Thursday, June 1st.

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This is an immersive and detailed study of the writing process in a progression of six steps. Students read their writing aloud in a structured, collaborative and purposeful classroom setting. I read and evaluate each student’s writing, providing thoughts, notes and feedback. Additionally, each student who completes my Writing Boot Camp gains admission to my closed writing group on Facebook, which is made for networking and sharing leads to publishing and production opportunities, resources and related events such as the LA Times Festival of Books and TCM Classic Film Festival.

The lecture-based course, with slide presentations, Q&A and writing assignments, takes place in a bright, intimate classroom at the Henry Mingay campus of Burbank Adult School in LA’s San Fernando Valley near Bob Hope Airport. Register online for Writing Boot Camp here. This summer, I also offer a new, four-part course titled Maximizing Social Media (details and registration are here).


Register for Writing Boot Camp

Register for Maximizing Social Media

Summer School

Teaching continues this summer in Southern California. My six-week, general adult education Writing Boot Camp runs in night school. A new four-part course addresses today’s social media demands, such as building and safeguarding one’s reputation and putting pictures into a proper context, and using social media to advance one’s self-interest.

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The new series, Maximizing Social Media, and Writing Boot Camp, go from June to July in LA’s San Fernando Valley at the Henry Mingay adult education campus near Bob Hope Airport in Burbank (register online for Writing Boot Camp here and Maximizing Social Media here).

Maximizing Social Media is an intensive, all-new short course covering the essential principles of media management, including creating and cultivating your social network for maximum and premium value. Classes feature demonstrations, tutorials and screenshots of various social media apps and sites.

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Writing Boot Camp is an immersive study of the writing process in a certain progression of six steps. Students read what they write aloud in a collaborative, structured and purposeful classroom setting and each student’s writing is evaluated by yours truly with detailed notes and feedback. Each student who finishes either course is invited to join my new, closed adult education alumni groups on Facebook for networking and information about creative opportunities and resources and creative events such as the LA Times Festival of Books and TCM Classic Film Festival.

Additionally, and for the first time, I’m planning to teach seniors at Burbank’s Joslyn Adult Center. The city’s parks and recreation department asked me to build a media program on Mastering Social Media to help active older adults engage family, work and life. The three-part program includes: “Introducing Social Media” on June 7; “Understanding Social Media” on June 21 and “Activating Social Media” on June 28.

Joslyn Adult Center in Burbank, California

The first 90-minute workshop provides seniors—a segment of the population which I think is widely misunderstood and underestimated—with an orientation in social media essentials. The second session examines functionality on such apps and sites as Twitter, LinkedIn and Facebook. The third and final workshop offers an opportunity for demonstration and personal instruction on social media accounts. Each session takes place at Joslyn Adult Center. To register, call (818) 238-5353. The Joslyn Adult Center, located in Burbank’s George Izay Park, is named for businessman Marcellus Joslyn, whose foundation funded its construction and capital projects.

Teaching adults, especially older adults—though young adults frequently enroll, too—is immensely rewarding. Writing is inherently introspective and solitary. The classroom is a wonderful place to instill, renew and affirm one’s lifelong contract to learn. Teaching what I know to some of LA‘s most engaged, productive and knowledgeable minds—mostly middle class working adults—is constantly enriching. Besides managing social media and various screenwriting, journalism and enterprise projects, I’ve enrolled as a student myself this summer in Turner Classic Movies’ online educational partnership with Ball State to study Alfred Hitchcock films. I also plan to attend Pittsburgh’s first Objectivist Conference.


Register for Writing Boot Camp

Register for Maximizing Social Media

Register for My Media and Writing Courses

Lessons for 10 Mondays and Tuesdays start next month in LA. All-new courses in writing and media include tutorials, exercises and extensive feedback. Classes are held on campus at Burbank Adult School.

Seating is limited and classes are filling up, so, if you’re located in Los Angeles and you’re interested, register soon (I’ve added registration links in this post). Last week, I gave a series of social media workshops which I’d developed with the district’s adult ed director, Emilio Urioste, for adult educational faculty and it was extremely helpful in pinpointing the challenges of providing a meaningful education to adults on so-called soft skills.

"Making Sense of Social Media" 8/22/2016 | Burbank Public Library

Media workshop | Burbank Public Library

Teaching LinkedIn, Facebook and Twitter through a combination of data gathering, instruction and demonstration by screenshots helps me understand how today’s adults abuse, misuse and use social media. I’ve been offering guidance, including social media management for businesses and talent, in this new and rapidly changing media since 2012.

A class last summer, pictured here, helped me to identify certain problems people face, such as fear and fatigue of technology, introversion, low self-esteem and self-awareness and a tendency to minimize the impact and dumbing down of the onslaught of technology and media advancement upon on one’s own habits, work and life. My course on social media acts to remedy these deficits.

According to Larry, one of my recent students, who offered to recommend my work on LinkedIn:

Scott Holleran’s All About Social Media focuses on far more than the specific (and often spectacularly annoying) technical details of Facebook, Twitter, LinkedIn and more; rather, it focuses on how each individual can (and, in this day and age, must) tailor his/her use of digital media based on specific needs, goals, preferences and temperament. He stresses that one must first look inward before contributing to, and thereby shaping, their byte-sized slices of cyberspace.”

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The All About Social Media course, which starts on February 27, is relatively small (these classes are intimate), allowing me to give individual attention with emphasis on how to improve what you produce or want to produce. Students listen, read, write, discuss and explore. Toward the end of the course, there’s an assignment to cash in on the whole course, which tests one’s ability to integrate one’s thoughts and goals with social communication and provides something of a springboard to capitalize, monetize and maximize social media using the new knowledge. Register for All About Social Media.

My all-new Writing Boot Camp also entails introspection. Through slide show presentations, with a relaxed, informal approach to question and answer, and rigorous discourse, reading aloud and writing exercises, writing is divided into steps, from what I call the pre-writing phase to post-completion of the first draft. Writing Boot Camp includes spot and assigned writing. Topics include identifying one’s habits, using resources and achieving the proper immersion in writing as an art and as a science.

Lee

The 10-week series is based on what I’ve learned during my career. So the course is grounded in my professional writing and I try to add to the classroom experience whenever possible. For instance, last semester’s Writing Boot Camp included a visit from a guest speaker, children’s author Lee Wardlaw, a Santa Barbara, Calif., writer who spoke about writing, editing and publishing.

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Who enrolls in Writing Boot Camp?

Professional actors, comedians, poets, screenwriters, authors and anyone seeking to achieve clarity in writing. My students work as entertainment industry executives, songwriters, police officers, lawyers, teachers and entrepreneurs. Some attend for general education and practice. Others seek to refuel through an encouraging immersion in the art and business of storytelling. Writing Boot Camp starts on February 28.

Both courses are held at the Henry Mingay campus near Bob Hope Airport. If unable to attend, I may be able to help by appointment, video or telephone. Contact me for details.


Registration Links

All About Social Media

Writing Boot Camp