Social Media and Writing Boot Camp

This week’s job skills workshop, covering writing the perfect resume and cover letter and mastering the job interview, will be held in the auditorium at Burbank Unified’s adult school campus near Bob Hope Airport at 10:00 am this Friday, August 26. I’m excited to teach this new class, which the director asked me to create to help people find rewarding work.

The theme of this 90-minute class is that looking for work in today’s market requires explicit assessment, awareness and positive assertion of one’s record, experience and philosophy of work.

MSOSM BPL anchored 8:22:2016

Social media workshop 8/16 | Burbank Public Library | Photo by Jeffrey Falk

Feedback from Monday’s workshop in social media, which I delivered in downtown Burbank, was constructive. One of my students suggested adding thematic detail to title slides, a good suggestion which I plan to incorporate, and I’m told that the LinkedIn, Facebook and Twitter screenshots were helpful. Attendance at the Burbank Public Library-sponsored event exceeded my expectations and audience questions were sharp, serious and insightful.

This area north of Los Angeles is a diverse economic mix of artists, entrepreneurs, professionals and crew that represents the Southern California industrial blend of media, movies, technology, retail and manufacturing. I covered a wide scope of functions and editorial best practices in major social media and I was impressed by how attentive and knowledgeable today’s readers and communicators are about the nuances, details and complications of branding one’s presence on social media.

"Making Sense of Social Media" 8/22/2016 | Burbank Public Library

Social media workshop 8/16 | Burbank Public Library | Photo by Jeffrey Falk

I plan to add aspects of this class to this fall’s 10-week course on social media, which starts on September 12 (follow this fall’s All About Social Media on Facebook here). Space is limited, so if you’re in Southern California, sign up because the course is filling up. The new fall course includes live demonstrations and tutorials in social media. Computer laboratory instruction for each student’s social media profile(s) is an optional part of the fall program this semester, too, so expect to get individual attention with emphasis on how to improve what you’ve made or want to make. Look for updated lessons based on the newest trends, tools and failures, including experience from my projects, campaigns and branding. From Joss Whedon quitting Twitter after negative reviews for Tomorrowland to Brian Williams losing his stature and Robin Williams‘ daughter Zelda Williams reclaiming social media as her own domain, my course covers today’s terrain.

To register for All About Social Media go here.

This course is an editorial orientation. In other words, this is not a course on every detail or feature of Instagram, Twitter or YouTube. My approach instructs the student in how to engage social media based on one’s goals, values and self-interest while exploring certain uses, tools and functions.

WritingBootcamp

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The same premise goes for my fall 2016 Writing Boot Camp, which breaks writing into progressive steps, from before writing begins to after completion of the first draft. Writing Boot Camp includes spot and assigned writing and notes. Course subjects include habits, resources and immersion in writing as an art and as a science.

Selecting the format, designating the topic and formulating a theme are studied and both writing and editing are practiced, both one on one as well as in collaboration with other students in class. Students are asked to read aloud. The 10-week series is based on what I have learned and fundamentally grounded in my professional writing background. I am enthusiastic about Writing Boot Camp. I plan to introduce the course’s first guest speaker, a published author of dozens of books, this coming fall, too.

Register for Writing Boot Camp here and follow the course on Facebook.

Who enrolls in an adult writing course? Poets, screenwriters, published authors and anyone seeking to achieve clarity in writing. Students are entertainment industry executives, songwriters, police officers, lawyers, teachers and entrepreneurs. Certain students attend for general knowledge and practice in a disciplined approach. Others seek to refuel the creative supply through my encouraging immersion in the art and business of storytelling.

Writing Boot Camp starts on September 15. Both courses are held at Burbank Adult School near Bob Hope Airport. However, if you’re unable to attend and you want help, I am available by appointment, video or telephone. Contact me for details.

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