Lessons for 10 Mondays and Tuesdays start next month in LA. All-new courses in writing and media include tutorials, exercises and extensive feedback. Classes are held on campus at Burbank Adult School.
Seating is limited and classes are filling up, so, if you’re located in Los Angeles and you’re interested, register soon (I’ve added registration links in this post). Last week, I gave a series of social media workshops which I’d developed with the district’s adult ed director, Emilio Urioste, for adult educational faculty and it was extremely helpful in pinpointing the challenges of providing a meaningful education to adults on so-called soft skills.
Teaching LinkedIn, Facebook and Twitter through a combination of data gathering, instruction and demonstration by screenshots helps me understand how today’s adults abuse, misuse and use social media. I’ve been offering guidance, including social media management for businesses and talent, in this new and rapidly changing media since 2012.
A class last summer, pictured here, helped me to identify certain problems people face, such as fear and fatigue of technology, introversion, low self-esteem and self-awareness and a tendency to minimize the impact and dumbing down of the onslaught of technology and media advancement upon on one’s own habits, work and life. My course on social media acts to remedy these deficits.
According to Larry, one of my recent students, who offered to recommend my work on LinkedIn:
Scott Holleran’s All About Social Media focuses on far more than the specific (and often spectacularly annoying) technical details of Facebook, Twitter, LinkedIn and more; rather, it focuses on how each individual can (and, in this day and age, must) tailor his/her use of digital media based on specific needs, goals, preferences and temperament. He stresses that one must first look inward before contributing to, and thereby shaping, their byte-sized slices of cyberspace.”
The All About Social Media course, which starts on February 27, is relatively small (these classes are intimate), allowing me to give individual attention with emphasis on how to improve what you produce or want to produce. Students listen, read, write, discuss and explore. Toward the end of the course, there’s an assignment to cash in on the whole course, which tests one’s ability to integrate one’s thoughts and goals with social communication and provides something of a springboard to capitalize, monetize and maximize social media using the new knowledge. Register for All About Social Media.
My all-new Writing Boot Camp also entails introspection. Through slide show presentations, with a relaxed, informal approach to question and answer, and rigorous discourse, reading aloud and writing exercises, writing is divided into steps, from what I call the pre-writing phase to post-completion of the first draft. Writing Boot Camp includes spot and assigned writing. Topics include identifying one’s habits, using resources and achieving the proper immersion in writing as an art and as a science.
The 10-week series is based on what I’ve learned during my career. So the course is grounded in my professional writing and I try to add to the classroom experience whenever possible. For instance, last semester’s Writing Boot Camp included a visit from a guest speaker, children’s author Lee Wardlaw, a Santa Barbara, Calif., writer who spoke about writing, editing and publishing.
Who enrolls in Writing Boot Camp?
Professional actors, comedians, poets, screenwriters, authors and anyone seeking to achieve clarity in writing. My students work as entertainment industry executives, songwriters, police officers, lawyers, teachers and entrepreneurs. Some attend for general education and practice. Others seek to refuel through an encouraging immersion in the art and business of storytelling. Writing Boot Camp starts on February 28.