2016 Communication Courses

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Early next year, I plan to offer my media courses again. I finished teaching my first writing course this month and repeated the social media course, too. Both are scheduled to return in February 2016.

Registration starts this week. Enroll in my 10-week Writing Boot Camp here. Register for my 10-week All About Social Media course here. Both courses take place on a campus north of Los Angeles.

Students in the writing course learn how to prepare for writing as an exercise, how to build, write and edit the piece, and how to write with the audience, context and format in mind. Each student will have an opportunity to have his writing evaluated. The 10-session series for general adult education includes a final writing assignment.

This fall, the class, which consisted of those writing for Hollywood, blogs, reports for work and fiction, read or studied literary works by Hans Christian Andersen and O. Henry among others when we weren’t reading and studying student writings, outlines and themes. I refer prospective students to this much-appreciated endorsement from a producer who enrolled in both one of my courses and several of my workshops:

Scott Holleran is the best instructor in his field in the Southland. He is also incredibly talented as a writer and blogger. He has one of the sharpest minds I have encountered anywhere. He is brilliant and creative and very skilled in all facets of communications, journalism and adult education. His instruction has had a tremendously positive impact on my life.”

Writing Boot Camp’s outline is: the pre-writing phase; choosing format, topic and theme; writing within the genre; making lists, doing research and creating the outline; the writing phase; checking one’s work and the editing phase.

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My social media course covers proper social media management, including instruction in creating campaigns. This features a full examination of one’s brand, goals, context, contacts and connections, and is rooted in my premise that being social is a natural part of being human and that success must be measured by what one gains from the experience. Accordingly, students learn all major social media, including through live demonstration and step by step instruction and analysis, based on my thesis.

All About Social Media’s outline is: basic orientation; conducting introspection; Facebook; Twitter and LinkedIn; visually-driven media, such as YouTube, Instagram and Pinterest; differentiating from other media; pitfalls and live class demonstration. A final presentation by each student is also part of the course.

Registration for both courses is now open (if seats are available), so register online (All About Social Media and Writing Boot Camp) or, after January 4, feel free to call (818) 558-4611 to enroll over the phone. Please note that these courses are not yet available for online attendance.

Burbank Public Library

Burbank Public Library

I also gave a blogging workshop this month sponsored by the Burbank Public Library, which was standing room only. The 90-minute class in downtown Burbank was packed with bloggers, artists, entrepreneurs and published authors and screenwriters and the program director was kind enough to add more seating, so I hope that everyone gained value from the lesson. I appreciate the greeting assistance from my former students Jeff and Rayne and I enjoyed meeting everyone. If I missed answering your question or you thought of a question afterwards, feel free to contact me.

Private individual and group instruction is also available if you’re not able to attend class in Southern California. Contact me for details.

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